usability


Related to this much older post about realtime translation, Kintrans is yet another dimension of this type of capability.

 

Bicycle stand

Bicycle stand (Photo credit: Superburschi)

Having spent much of the last year focused on  startup work, analysis, and angel investing, I wanted to briefly outline a focal point of the efficiency technology segment that I gravitate toward.  In particular, the most interesting opportunities revolve around existing activities that contain friction and inefficiency, and where the markets and providers seem comfortably numb –  and where entrepreneurs with a blend of critical and strategic thinking have seen beyond existing models and methods.

By evaluating issues facing each of an engagement’s constituencies, and re-thinking the engagement mechanisms of the activities involved, revisions for reducing or eliminating friction can be made to the processes so as to also elicit valuable inputs from participants, unlock additional value — even for bystanders, and/or open doors for new constituents.  Entrepreneurs and companies who are doing this with a vision for what lies beyond initial disruption are the ones that really pique my interest.

A great example lies in one of my earliest individual angel investments (outside of the Soundboard Angel Fund that I am involved with — which also subsequently invested). The company is Social Bicycles  (a.k.a. SoBi), led by Ryan Rzepecki.  Their focus at this point is in the bikeshare space, which is generally outlined pretty well in this article.   Some of the key issues around bikeshares (beyond those for the operator, such as reliability/repair/maintenance, loss of bikes, and fleet management and flexibility) tend to involve: ability for users to locate bike availability where they want it, and importantly, knowledge that there is space at their destination station to receive their bike.  This is due in large part to bikeshares generally being “station” based.

 

Citi Bike Share

Citi Bike Share (Photo credit: ccho)

Such station-based systems have their “smarts” in the kiosk and rack assemblies that hold the bikes.  Once you take a bike from such a system, you’re on your own until you bring it back into the system by parking it in another of the system’s smart racks.  Obviously, the destination rack won’t always be at the exact location you’d like to go to, and when you arrive at the one closest to your destination, it may well be full — meaning you have to find another of the system’s racks in order to park/return it.  Chances are, particularly if you’re using the bike for commuting purposes, you don’t have a lot of time to hunt for a parking space, nor do you have the flexibility to show up late because you were doing so.

 

In contrast, (and not to oversimplify all that Ryan and Social Bicycles have done), SoBi has shifted the smarts and locks, from residing within the rack system to the bikes themselves, integrating GPS into the bikes, and using the cloud for procurement — and in so doing, they’ve evolved bikesharing to an un-tethered state.

Ring and post bicycle stands in Toronto, Canada

Bike stands, Toronto, Can (Wikipedia)

This means you can pull out your smartphone and find the bike closest to you, reserve it before you get there, unlock it on arrival, and take it wherever you want to go, without worrying that there might not be a space at your destination because, while they prefer you lock it to a designated regular old bike rack, in a pinch you can lock it to a tree or parking meter (local rules allowing).

With reduced infrastructure requirements, other added benefits of this revised approach include significantly lowering the cost of entry, not to mention lowering the hurdle for any necessary approvals.  The cost per bike is about a fifth that of a station-based scenario, and can be eased into and adjusted relatively flexibly in response to what is learned in regards to demand and patterns through operation.

There are many other details to this particular system, and there are many other realms to which this approach of constituency analysis is unlocking real value.  In future posts, I plan to share more about some of the other companies I have found to be doing this good work.

(SoundBoard Angel Fund is a democratic fund, with members active in selection and analysis of companies and in ongoing relationships with its portfolio, which is primarly focused in education, consumer products and services, and efficiency technologies).

Related articles

 

January 2015 related article: http://raisethehammer.org/article/2447/my_first_experience_using_hamilton_bike_share

 

 

 

 

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The Newegg.com logo.

Newegg.com from Wikipedia

Remember 1984 and the launch of CompuServe Mall?  Well here’s something you can still get from it: Freedom!

Here’s a great writeup of how Newegg cracked the shell on this patent boondoggle that has been siphoning off millions based on “shopping cart” network sales patents US5715314 and US5909492 and this access monitoring and control patent US7272639.

In a nutshell, the fact that the same such commerce was facilitated by CompuServe Mall nearly 15 years prior to these patents means that buying/selling stuff electronically (regardless of whether it was dial-up or always-on) was “obvious” or not novel.

Wow.

 

 

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As usual, loving the interstices of this envizualization – of the disciplines of User Experience Design:

 

envizualizations.com – The Disciplines of UXD

 

 

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A friend pointed me to an interesting post in the Atlantic today, called “Take My Money, Please! The Strange Case of Free Web Services“.  It makes the interesting case that “many companies don’t want to take on the obligations to the customer that come from selling a service” as a basis for their not charging for services.  This is not to say companies don’t want to provide support for their services, but rather that they don’t want to have to heed to end-user demands for features, functionality, policies…

Banksy in Boston: F̶O̶L̶L̶O̶W̶ ̶Y̶O̶U̶R̶ ̶D̶R̶...

Banksy in Boston: F̶O̶L̶L̶O̶W̶ ̶Y̶O̶U̶R̶ ̶D̶R̶E̶A̶M̶S̶ CANCELLED, Essex St, Chinatown, Boston (Photo credit: Chris Devers)

While avoidance of answering to end-users may well be a factor in the decision to provide services for free, I would argue that this is a manifestation of another driver, which highlights the complexity involved in today’s business models:  Offering services without charge is also a strategy for addressing the risk that another provider will undermine the hold on a user-base simply by offering a free substitute for it – where the new provider derives value from another constituent (most basically, the ad-driven model).

So, by not charging their end users for use of the service, they are in a sense pre-emptively “leveling the field” for themselves.  In so doing, they compete on what they determine to be in best satisfaction of a balance of the constituencies of the particular engagement scenario (users, advertisers, customers…).  This raises the bar for any competitors by forcing them to create a better service or a new value-model to justify engaging that user-base.

Translating value across constituencies — i.e. leveraging a user base for the knowledge derived from their traffic — is always a balance.  This can be seen, at the lowest end, in the context of freemium models where, for example, a paid user may be ad-free.  Having many masters can be a complex and conflicted existence.  Ask any publicly traded company.  Not taking payment from one constituent (end-users, in this case) allows a company to prioritize more clearly and stay truer to their mission than they might otherwise.

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silver balls...

Image by play4smee via Flickr

The December episode of the Semantic-Link podcast was a review of the past year, and a look forward.  The framework for the discussion was:

  • What company, technology or issue caught your attention in 2011
  • Are we “there” yet?
  • What are people watching for 2012

Notable attention grabbers were: schema.org and its impact on who pays attention (i.e. SEO space); linked data (and open data); increase in policy maker awareness of the need to pay attention to interoperability issues; commercial integration of technology (ontologies plus nlp capabilities) to leverage unstructured content; and of course Siri (a key example of such integration…).

In terms of where we are in the progression of the semantic technology realm, the general sentiment was that Siri represents the beginning of inserting UI in the process of leveraging semantics, by making the back end effort invisible to the user.  And looking forward, the feeling seems to be that we’ll see even more improved UI, stronger abilities in analysis and use of unstructured content, greater integration and interoperability, and data-driven user navigation, and Siri clones.

Give a listen, and be sure to express your opinion about a) topics that should be covered in the future, and b) the ways you would like to interact or participate in the discussion (see dark survey boxes).

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Marbles - Schulenburg, Texas

Image by adamj1555 via Flickr

While I’m still actually waiting to get “in”, I have a couple of comments regarding Google+, from outside the Circle.

From descriptions of this Google Social Networking effort (following Orkut, Wave and Buzz), key elements as of now are: Circles (think of them as groups of people within your network); Sparks (which are topics or areas of interest); Hangouts (video chat rooms); Huddles (group chat); and Instant Upload (automatic mobile photo syncing).

Considering potential for integrating capability across product areas has always been most intriguing to me.  In serving them up “together”, G+ makes it that much more likely for capabilities to be used together.

First, and I think most interesting, is the way that the concept of Circles melds the idea of a network of friends/connections with tagging/categorization so that, without having the clunky thinking of classifying or inviting people to groups, the user is able to achieve the elusive sense of having multiple personas representable within one system.   Some people maintain their professional network in one system (LinkedIn, for example), and their personal network in another (e.g. facebook).  Others maintain multiple accounts in a single system in order to segregate their “work” online presence from their “family” or “personal play” selves.  For those who already maintain multiple Google accounts, G+ lets you log into multiple accounts at once.  I have yet to see how well you can interact in ways that cross over account lines.
Image representing Twine as depicted in CrunchBase

Image via CrunchBase

The second area of note is the way that Sparks re-frames the idea of Alerts in a way that subtly shifts the nature of the material that results from them from being one-off emails or links — that you might dig into or forward on — to material that relate to particular areas of interest, which presumably parallel or align with groupings of people you associate with around those topics.  Twine had used the approach of integrating topic areas and social groupings for alerts – but these were groups that potential recipients would have to join.  In G+, the “proximity” to the Circles aspect, and the fact that those Circles are unique to the individual, and don’t require reciprocation, make for a compelling scenario for the “push” side of the equation. (At the same time, I see some potential issues in terms of “pull” and management by those on the receiving end).

Together, Sparks and Circles could take us a lot closer to a dream system I yearned for a few years back, that I referred to as a Virtual Dynamic Network.  In this, rather than having defined groups that you would need to join (which would send you related material along with much you would prefer to do without), material you both receive and send would be routed based on what it is about and how it is classified. I would love to see distinct sets of controls for in-bound vs out-bound content.
I won’t know until I get to try it, but ideally G+ will enable you to tie Sparks to Circles for you.  I’m also hoping you’re able to group your Circles – to relate and arrange them even hierarchically (consider: a large Circle for your work persona, which might contain multiple Circles for various client or team categories; or a large personal Circle, with sub-Circles for family, local friends, remote friends, classmates – all with overlap management to avoid multiply-sent content).

Hangouts and Huddles are by nature “social” already, for which you’ll presumably be able to seamlessly leverage Circles.  As with topical material, Instant Upload brings your photo content automatically one step closer to where you are sharing.  Success of all this as a social platform depends significantly on integration between the parts for seamless use by a user across capabilities – for example, adding someone who is participating on a video call or chat right into one or more of the Circles touched or represented by the other participants on that call or chat.

Ripples

Image by Bill Gracey via Flickr

Leveraging other capabilities such as linguistic processing of AdSense (and G+ may already have this in the works) it would not be a stretch for the content in your interactions to generate suggestions for Sparks which you could simply validate — places or people in photos, words in chats, terms that show up in content within Spark items.  From there, it wouldn’t be far to being able to interact with your life through what I might call a “SparkMap” — reflecting relationships between terms within your areas of interest.

 

UPDATE: I’m now in, as of Friday afternoon, July 8. So now I’ll be playing, with more ideas to come…

Additional links:

  • How to Get Started with Google+… (socialmediaexaminer.com)
  • A good ScobleEncounter listen (scobleizer on cinch.fm)
  • Quite a collection of tips growing on this public google doc
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